ABOUT
Alchemunity is the antidote to churn. As fast-moving companies grow, the risk of churn—the rate at which customers cancel or opt out of contract renewals—increases.
For some, churn is inevitable. For others, it is invisible. But, it should never be regrettable.
Alchemunity is focused on helping high-growth companies detect and reverse churn. Through our scientific and process-driven approach, we identify the drivers of churn and provide the necessary support to make attrition more predictable…and preventable.
The result? More satisfied, informed, engaged, and committed customers, as well as lower churn rates.
Contact us to learn more!
POTENTIAL
Alchemunity is not for everyone. Though our offering is designed to better all organizations, those that meet specific criteria stand to benefit most…and the most quickly.
Why is this? Even well-run, healthy organizations with product-market fit can struggle with churn. The fact is, depending on the company’s maturity, complexity, and revenue, churn may be occurring undetected or unresolved.
Absent awareness, infrastructure, and resources, the issue can be masked or unmanaged—which is where Alchemunity can step in and seamlessly provide ongoing support and resolution.
Explore our potential fit by sliding the levers, and feel free to contact us, regardless!
Annual Revenue ($USD, Millions)
Number of Employees
Number of Customer Accounts
Average Contract Length (Months)
FIT FOR ALCHEMUNITY
TESTIMONIALS
Sara Croft
VP, Marketing
“The Alchemunity team asks the right questions and moderates their sessions phenomenally, so it feels like the experience of working together is super-tailored and delivers precisely what is needed. My experience was fabulous."
Kevin Nelson
CEO
"The talents behind Alchemunity were on full display as we collaborated to launch and sustain a global, CSR engagement initiative backed by the world’s leading nonprofit organization benefiting children. With limited resources, Alchemunity brought the vision to life."
Jessica Wilkeyson
Principal
“In working with Alchemunity, I've seen them jump right into a project, no matter how rough around the edges, and make it their own. Above and beyond, they make it 10x better than it was previously through creativity, thoughtfulness, and attention to detail.”
PROCESS
Our detailed process is both illuminating and transformative, yielding critical insights into the levers of churn and the opportunities to re-engage at-risk customers.
Four discrete phases, each comprehensive but conclusive, enable Alchemunity clients to maximize value while keeping our team as involved as necessary.
1. DISCOVER
2. ASSESS
3. DESIGN
4. DELIVER
STORIES
In early 2020, an enterprise software company's clients froze their budgets and postponed planned u upgrades. Amidst the uncertainty, Alchemunity partnered with the leadership team to identify ways to demonstrate and add value.
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One tactical solution was to calculate, quantify, and communicate the hours of complimentary services being provided, so as to convey the firm's commitment and care to its clients. The next, a longer term initiative, focused on building community, including monthly, virtual Q&A sessions to engage users, answer their questions, and give them more confidence while using the product.
The initiative has grown 3x and remains a staple in the company's event calendar, while churn risk has been effectively halted.
In 2018, a software company sought to understand the Lifetime Value (LTV) of a customer. Alchemunity performed a diagnostic and determined that, on a per-account basis, LTV was $200,000.
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With tremendous potential to realize this downstream revenue, Alchemunity designed a summit to bring together client representatives for a day of learning, networking, and problem-solving.
This offering was so powerful that, five years later, the summit has grown 10x and is attended by at least one client from every account. More, the value to the software company is both a source of pride and a catalyst for hundreds of thousands of dollars in annual recurring revenue.
A global non-profit identified an opportunity to re-engage and re-invigorate a segment of its donor base. The questions, though, were Who and How?
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This cohort was vaguely defined as Small-and-Medium Enterprises (SMEs), but what were their key attributes, what did they care about, and how could they be reignited to support the charity's mission? Alchemunity was engaged to assess the donor database, define the addressable market, design the plan, and then execute it.
In less than 6 months, Alchemunity had developed a data-backed plan; established KPIs; created assets like a website, newsletter, podcast, and starter manuals; led training and enablement; and saw the launch of a global, digital Corporate Social Responsibility (CSR) program.
A software company was experiencing a decrease in employee morale. Part of the issue was that the team began to notice patterns in support requests, namely that users were asking repeat "how-to" questions.
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While one immediate solution was to evolve the Customer Success playbook to include responses to Frequently Asked Questions (FAQs), the Alchemunity team suggested the creation of a public-facing resource. This would not only decrease the number of inbound support requests, thereby eliminating the monotony of addressing repeat customer issues, but it gave the Customer Success team an opportunity to proactively add value to client relationships.
As a result, customer satisfaction increased, as did team member morale.
MEET
Alchemunity was created by Alexander Kotler, a go-to-market specialist and community builder. Alex brings 20 years of experience working in Sales, Marketing, and Customer Success functions across sectors, including Software, Professional Services, Retail, Media, Sports & Entertainment, and Nonprofit.
After launching several communities, both as an entrepreneur and via startup initiatives within global organizations, Alex understands how and when to align product, service delivery, and brand purpose with an elevated, unified, constituent experience.
Learn more about Alex on LinkedIn, or reach out to him directly. You can also contact our team by completing the form below.
CONNECT
Please reach out to us and let’s brew something beautiful together.